Shoppers and retail employees alike are completely aware of the necessity of displaying smaller items near the checkout counter as well as the excessive amount of space they can consume. This becomes a dilemma for the manager, because it is never desired for displays to cause clutter or be unappealing to the customer, but one does not want to get rid of items that bring in revenue. That is why so many retail managers are opting to use mini bins in their stores.
One reason these containers are so popular in retail locations is that they draw attention to certain products. With racks and shelves, it is not uncommon that small novelty items will go unnoticed because they are too far down on the shelf or not stored in an appealing manner. However, by filling mini bins with some colorful merchandise and placing them on the checkout counter, it will be the last item a customer sees before checking out, and they just might decide to make a last-minute purchase.
Toy Organizer Bin
This form of organization is also great for convenience purposes. It is terribly uncomfortable for some customers to lean over if they are hoping for something at the bottom of the shelf. Deciding it is not worth the hassle, they will pass on making the small addition to their final purchase. However, with the merchandise being right on the counter, customers will think, "Why not?" instead since such easy access to look and pick up is provided.
Superstores always have a great dollar bin at the front near the checkout. A great way for retailers to use these bins to liven up their store is to constantly change the novelty items in the containers and make them a "featured item." That way, even regular customers will not know what they will see when they make their way up to the counter, and it will always be exciting to see what is cheap this week. Additionally, it will not be something they already purchased.
Some regular customers make the habit of always purchasing a certain candy when they make their weekly trip to the store. For example, some pharmacies leave a bucket of 33-cent caramels on their counter, and many customers grab three every time they check out, no matter what they are buying. For this reason, placing a small bin with candy or other novelties on the counter is a great way to increase revenue, even if only by a small amount.
Finally, utilizing small containers is a great way to show off a new product to customers. If a new flavor of an old favorite brand of breath mints comes out, some people might be interested in knowing. If it's flu season, customers might have forgotten to pick up antibacterial hand sanitizer for their children to take to school. Seeing it on their way out will please the customer because it is thoughtful on the part of the retailer.
Utilizing mini bins in a retail store is a great way to increase profits and please customers. They are much more convenient than cluttered, low-sitting racks that normally occupy checkout lines. Furthermore, they are a great way to remind customers of something they may have forgotten to pick up or did not know had hit the markets. Profits will increase as a result for the store, and customers will be pleased with the environment.